Voalax is a young startup in the performance marketing industry that helps brands promote their products through online advertising. To support their B2B focus and communication with top managers, the task was to build a bold identity and recognizable merch for both conferences and everyday use.

The solution included a strong logotype with a dynamic letter “a” that transforms into an emblem, symbolizing a sales funnel. The design combined contrasting colors with a mix of grotesque and serif typefaces to create a distinctive visual voice. The merch ensured visibility at conferences and in daily interactions.

Atmospheric illustrations for the project were created by Alex Derega.

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PM, Art Direction: Adrian Rybchynskyi

Illustrations: Alex Derega

Graphic Design: Directa