Tikithai is the first authentic Thai street food project in Lviv, Ukraine. The rebranding aimed to capture the vibrant and bustling atmosphere of Thai streets, bringing that energy into both the physical and digital brand experience.

The updated identity introduced a fresh and lively tone of voice, a redesigned logo, modern typography, a new pattern system, and a bright color palette. At the core of the visual system stands the logo — inspired by geometric frames and shapes commonly associated with street food packaging, in particular the form of an open WOK box. This element builds strong recognition across all brand touchpoints.

The website design extends the visual identity, while branded stickers reinforce the recognizable mood and create consistency across communication materials.

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PM, Art Direction: Adrian Rybchynskyi

Photo: Tanya Yarmolovych

Graphic Design: Directa