MOLODO is a Ukrainian brand that produces organic silk pillowcases, sleep masks, scrunchies and hair accessories, anti-aging pillows, silk protection masks, towels, and turbans.

The philosophy of the brand is rooted in the “tradition of natural self-care” and the idea of responsible consumption — creating premium silk accessories that are gentle for both skin and nature. The name MOLODO, which means “youth” in Ukrainian, inspired the core concept of eternal youth. A parallel was drawn with the young moon, which became the key symbol of the identity.

The visual system reflects this concept through natural and pastel colors, refined book typography, and stickers with landscape imagery. Together, these elements emphasize freshness, rejuvenation, and a close connection to nature while forming a distinctive and consistent brand voice.

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PM, Art Direction: Adrian Rybchynskyi

Photo: Olena Livshuk

Graphic Design: Directa

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