K32 is a contemporary dental clinic in Chernivtsi that combines advanced technology, modern equipment, and a team of 30 skilled professionals to provide high-quality dental care.

Our role included developing the brand strategy, defining positioning, creating the name, and designing a comprehensive visual identity. The name K32 unites the first letter of “клініка” (clinic) and the symbolic number of a full smile — 32 teeth. It’s complemented by a clear descriptor: “modern clinic of dentistry and health.”

Inspired by the clinic’s architecture and interior aesthetics, we designed a minimalist logo system built on clarity, proportional gigantism, and strong typographic hierarchy. The visual identity extends to signage and environmental branding — including a large vertical façade sign that enhances visibility and reinforces brand presence in the urban landscape.

PM, Art Direction: Adrian Rybchynskyi

Graphic Design: Directa

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